Monday, October 24, 2011
Louis Vuitton to enter Fragrance Business
Louis Vuitton reportedly has a fragrance in the works. Third-generation master perfumer Jacques Cavallier-Belletrud is said to be leading the House's first foray into scents. Known for his best selling creations such as L'Eau d'Issey, Nina by Nina Ricci and Stella by Stella McCartney to name a few, LV is leading the movement to reinstate perfumers to head up a company's fragrance selection. Marc Jacobs, LV's creative director, has expressed the desire to have a perfume for LV a few seasons ago especially in the light of his brand's best selling Daisy and Lola. Monsieur Jacques, I hope the sampaguita, my country's national flower, will impress your nose and include it in your much awaited concoction! LVoe it!!!
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