Tuesday, May 4, 2010
Louis Vuitton to encase World Cup Trophy
Louis Vuitton's Asnières Workshop has granted the request of FIFA to encase one of the most coveted trophies in sports, the World Cup Trophy. Housed currently in an aluminum trunk, the 18K Gold, 36.8cm high, 6.175kg trophy will have its new LV for the 2010 World Cup in South Africa and will be revealed by a special Louis Vuitton Ambassador. The last time LV made something special for the football world was when France hosted the World Cup in 1998, crafting a ball out of Monogram Canvas. FIFA President Joseph S. Blatter decided to place a special order for the trophy: “The FIFA World Cup Trophy is our most precious asset. It’s the most coveted trophy, not only in the world of football but beyond. It succeeds in uniting fans all around the world in a healthy competition for the final prize. A trophy as precious as the FIFA World Cup Trophy deserves a travel case of the same elegance and prestige. From now on, the trophy will not only travel in safety, but it will also travel in style.” Hmmm...do you think it will be in Monogram? Thanks, Rachel for the article!
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