Monday, June 1, 2009

Louis Vuitton Celebrates The Greatest Journey of All

Louis Vuitton wishes to commemorate the 40th anniversary of man's conquest to the Moon, taking the idea of travel as a journey of one's own to a celebration of an adventure, the significance of which is unsurpassed for all mankind. The latest wave of its Core Values ad brings together three amazing individuals whose personal journeys have taken them to the last frontier, space. Buzz Aldrin, Jim Lovell and Sally Ride. Photographed by Tita Annie Leibovitz , the visual was shot on the high plateaux of the California desert. The bag of choice for the shoot is the Icare Travel bag in Monogram canvas, an allusion to its namesake mythological hero who also dreamed of flight. The tag line is an echo of Neil Armstrong's famouse words: "Some journeys change mankind forever." Simultaneously, Louis Vuitton is launching a new website: wherein the three astronauts discuss their experiences. LVoe it!!!


  1. is that bag for sale? and how much?

  2. The Icare is $1530. Thanks for visiting!

  3. Great shot by Tita Annie!!

  4. Great to see these 'Behind the Scenes' shots.
    LV campaigns are so creative, that I save almost all their ads in my iPhone.

  5. Mayron ba ng Icare travel bag ditong binebenta sa greenbelt? dahil sa ad na yan, ket alam ko diko keri mashadow bumili ng lv bag, parang curious lang ako how much ang benta ng bag na iyan, dito sa atin. Do we order it sa greenbelt branch kung wala ito? mas mura ba kung sa ibang bansa bibili? Tips? hehe. Salamat!


Disclaimer: I created this blog for the sole purpose of sharing my passion and obsession for the brand that is Louis Vuitton. I am in no way, shape, or form connected with this company nor its subsidiaries. This is my personal blog and the views and opinions expressed herein represent my own and not those of the people, institutions, or organizations that I may or may not be related to, unless stated explicitly. Also, my thoughts and opinions change from time to time as I learn and develop my understanding regarding the things and issues that I am blogging about. This blog provides a snapshot of the knowledge, views, and opinions that I hold at that particular moment in time and these might change. I reserve the right to evolve my knowledge, thoughts, and viewpoints over time and to change them without assigning any reason. My blog includes links to other sites or blogs operated by third parties. These are provided as a means of convenient access to you for the information or opinion contained therein. I am in no way responsible for the content of any other sites or any products or services that may be offered through other sites. I try my very best to credit photos, articles, or videos that are contained herein. I hope you enjoy reading my blog as much as I enjoy writing it. Drop me a line Thanks and here's wishing you LVoe!!!