Wednesday, February 6, 2013

Marc Jabobs for Diet Coke

I guess it's not only Louis Vuitton who will be receiving MJ's creative hands this year. The Coca Cola Company has named Marc Jacobs as its creative designer for 2013. Collaborating with ad campaigns and interpreting Diet Coke's cans and bottles. The soft drink is celebrating 30 years of sales in Europe with an ad campaign called "Sparkling Together for 30 years".

"I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th anniversary campaign. Diet Coke is an icon... and I love an icon!" admitted Marc Jacobs.

Cans will be available on February 25 and the aluminum bottles will be unveiled on March 12.

Posted by Francis at 8:45 AM

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