Tuesday, February 28, 2012

Hong Kong as a woman: Louis Vuitton launches international film series

Louis Vuitton launched a new short film series February 22 hoping to capture the essence of different cities from across the globe in relation to gender. Hong Kong is the subject of the debut film and presents the Asian destination as if it were a woman with appearances from students, various career women and rising star in Asian cinema Grace Huang. Directed by Jean-Claude Thibaut, who has previously collaborated with the likes of Armani and Dolce & Gabbana, the film is the first in a series to be uploaded on Louis Vuitton's YouTube channel. Focusing on cities from across the globe, the pictures will use gender as "a lens to interpret each city's identity." The project's gender-related metaphor is an interesting one, following on from the recent surrealist release from Italian label Miu Miu -- which saw women transforming themselves into dresses and starred Italian actress Maya Sansa. Directed by Italian moviemaker Giada Colagrande, short film "The Woman Dress" was the third installment of the label's Women's Tales Saga, which was made to explore "the feminine love affair with Miu Miu".

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