Louis Vuitton wishes to commemorate the 40th anniversary of man's conquest to the Moon, taking the idea of travel as a journey of one's own to a celebration of an adventure, the significance of which is unsurpassed for all mankind. The latest wave of its Core Values ad brings together three amazing individuals whose personal journeys have taken them to the last frontier, space. Buzz Aldrin, Jim Lovell and Sally Ride. Photographed by Tita Annie Leibovitz , the visual was shot on the high plateaux of the California desert. The bag of choice for the shoot is the Icare Travel bag in Monogram canvas, an allusion to its namesake mythological hero who also dreamed of flight. The tag line is an echo of Neil Armstrong's famouse words: "Some journeys change mankind forever." Simultaneously, Louis Vuitton is launching a new website: www.louisvuittonjourneys.com wherein the three astronauts discuss their experiences. LVoe it!!!
Monday, June 1, 2009
Louis Vuitton Celebrates The Greatest Journey of All
Louis Vuitton wishes to commemorate the 40th anniversary of man's conquest to the Moon, taking the idea of travel as a journey of one's own to a celebration of an adventure, the significance of which is unsurpassed for all mankind. The latest wave of its Core Values ad brings together three amazing individuals whose personal journeys have taken them to the last frontier, space. Buzz Aldrin, Jim Lovell and Sally Ride. Photographed by Tita Annie Leibovitz , the visual was shot on the high plateaux of the California desert. The bag of choice for the shoot is the Icare Travel bag in Monogram canvas, an allusion to its namesake mythological hero who also dreamed of flight. The tag line is an echo of Neil Armstrong's famouse words: "Some journeys change mankind forever." Simultaneously, Louis Vuitton is launching a new website: www.louisvuittonjourneys.com wherein the three astronauts discuss their experiences. LVoe it!!!
is that bag for sale? and how much?
ReplyDeleteThe Icare is $1530. Thanks for visiting!
ReplyDeleteGreat shot by Tita Annie!!
ReplyDeleteCorrect ka dyan!
ReplyDeleteGreat to see these 'Behind the Scenes' shots.
ReplyDeleteLV campaigns are so creative, that I save almost all their ads in my iPhone.
GEO
Mayron ba ng Icare travel bag ditong binebenta sa greenbelt? dahil sa ad na yan, ket alam ko diko keri mashadow bumili ng lv bag, parang curious lang ako how much ang benta ng bag na iyan, dito sa atin. Do we order it sa greenbelt branch kung wala ito? mas mura ba kung sa ibang bansa bibili? Tips? hehe. Salamat!
ReplyDelete